Social media is a hot topic for brand marketers today. Facebook, Twitter, and LinkedIn (not to mention videos, podcasts, and other sharable content) provide expanding opportunities to get out in front of prospects and engage with customers. But with limited resources, many marketers face the questions: Should my company jump on in? And, where do we start?

Start by building a brand blog.

Why a blog? Because your blog can (and should) serve as your social media hub. In fact, 32 social media experts and corporate bloggers interviewed by consultant Debbie Weil—including Seth Godin, Guy Kawasaki, and David Meerman Scott—agree that a blog can be a key asset to your marketing efforts, especially as the center of your corporate social media strategy.

Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. You'll get the inside scoop on how to build a blogging strategy, tie it in with other social media interactions, measure results, and apply what you've learned. Plus, she'll share a checklist of actions you can take to start or improve your own blog to maximize your blogs impact.