The quality of the online experiences you deliver to your prospects and customers (from the very first touchpoint onward) has become more important to building your brand and lifting your performance metrics than ever. What's that first touchpoint? Odds are, it's a landing page.

The first generation of landing pages were basic, flat, cookie-cutter: headline, bullets, image, form.

The second generation honed tactics for calls-to-action, message match, social proof, and an "always be testing" mantra.

Now, a new generation of landing pages is emerging, raising the bar for customer experiences and online campaign performance. This third generation has absorbed influence from content marketing, social media, marketing automation, HTML5 interfaces, mobile visitors, and more to produce the most impactful landing pages ever.

It's time for a whirlwind tour of state-of-the-art landing page strategies and tactics, updating your Web marketing repertoire with a new set of best practices that you can put into action. You'll walk away from this PRO seminar with fresh ideas and inspiration to make your landing pages stand out—and outperform.