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by Sharmin Kent
Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
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by Liora Brener
Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that.
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by Angela Natividad
What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your ...
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by Mark Penson
Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them.
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by Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
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by Cezar Kolodziej
Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
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by Angela Natividad
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that ...
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by Ayaz Nanji
Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
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by Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ...
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by Sarika Periwal
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
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by Joe Marcallini
Mobile search is predicted to prompt 70 billion calls to businesses in 2018. Is your business capturing those mobile leads? Does it plan to?
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by Hayley Mullen
Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.
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Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!
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by Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!
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by Angela Natividad
Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely than they used to. And Google drops authorship! Skim to take your savvy to the streets!
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by Ayaz Nanji
Most engagement comes from only a few categories, with social networking, games, and radio accounting for nearly half of the total time spent on mobile apps in June.
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by Ayaz Nanji
Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics.
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by Angela Natividad
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops.
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by Ayaz Nanji
Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore.
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by Michael Litt
Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story.
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by Leonard Tan
Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you can take advantage of it.
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by Angela Natividad
See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix.
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by Andy Powell
If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why.
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by Amy Williams
Whether teens are sitting in class or hanging out at home, they are constantly running apps on their smartphones. Here's a look at this highly connected demographic.
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by Angela Natividad
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story!
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