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by Angela Natividad
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing!
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by Angela Natividad
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!
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by John Busby
Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.
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by Jess Stephens
The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays.
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by Dave Bell
App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
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by Ayaz Nanji
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
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by Angela Natividad
Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!
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by Verónica Jarski
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
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by Angela Natividad
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service.
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by Angela Natividad
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy.
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by Angela Natividad
Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top!
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by Dennis Mink
The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app.
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by Ayaz Nanji
Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to a recent report from the Pew Research Center.
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by Justin Foster
Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
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by Angela Natividad
Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing strategy. Skim to keep in step.
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by Ayaz Nanji
China is the biggest e-commerce market in the world, with an expected $562.7 billion in online sales this year, according to a recent report from Remarkety.
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by Ayaz Nanji
Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.
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by Angela Natividad
TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.
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by Mollie Spilman
Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers.
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by Felice Miller Gabriel
With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era.
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by Matt Johnston
Smart marketers understand the importance of human emotions in how customers or prospects regard apps.
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by Dave McMullen
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
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by Kai Crow
Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing.
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by Irv Shapiro
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
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by Angela Natividad
Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).
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This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing! more
![Four Ways to Supercharge Your Holiday Email Strategy [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/131015-ddp-lg.jpg)
![Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151003-moving-to-mobile-infographic-lg.jpg)
![The Top 10 Global E-Commerce Markets [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/110915-ddp-lg.jpg)
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