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by Matt Silk
Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords.
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by Angela Natividad
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ...
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by Angela Natividad
Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top!
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by Ayaz Nanji
Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive.
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by Angela Natividad
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check.
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by Ayaz Nanji
Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report.
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by Verónica Jarski
A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place.
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by Angela Natividad
Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop.
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by Angela Natividad
Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.
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by Gary Long
You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why.
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by Scott Donald
These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
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by Emily Konouchi
In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.
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by Ayaz Nanji
Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum.
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by Angela Natividad
Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories.
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by Arundhati Sriraman
SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
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by Susan Solomon
When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
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by Chris Lucas
Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22.
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by Angela Natividad
Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea!
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by Angela Natividad
All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.
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by Vivek Patel
Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors.
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by Verónica Jarski
Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement.
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by Ayaz Nanji
Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail.
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by Angela Natividad
See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos.
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by Ayaz Nanji
Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to a recent report from Flurry.
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by Len Shneyder
An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.
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Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ... more
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check. more
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![Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150421-Responsive-Web-Design-lg.jpg)
![Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/five-mobile-marketing-mistakes-infographic-lg.jpg)
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