Quick Reads: Email Marketing

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Five Ways to Optimize Email for MobileEmail Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
Three Ways to Reactivate Lapsed SubscribersEmail Marketing
"If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting ...
Is 'Free' Still a Dirty Word?Email Marketing
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROIEmail Marketing
"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old ...
Four Things to Dump From Your Email List Right NowEmail Marketing
List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
Three Email Marketing Tips From SeinfeldEmail Marketing
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
Four Email Marketing BlundersEmail Marketing
Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
The Argument Against 'Do Not Reply'Email Marketing
"You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
Five A/B Tests You Should UseEmail Marketing
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
How to Clear the Gmail HurdlesEmail Marketing
If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not ...
Using Subject-Line Symbols to Get NoticedEmail Marketing
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...
The Case for Short and SweetEmail Marketing
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
How to Put Some Oomph Back in Your Email CampaignsEmail Marketing
When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
Four Ways to Take Control of Your Copywriting ProcessEmail Marketing
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
Four Tips for a Terrific HeadlineEmail Marketing
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
Three Arguments to Promote Smarter Email CampaignsEmail Marketing
In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
Advanced Email SegmentationEmail Marketing
If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
How to Segment for Maximum RelevanceEmail Marketing
It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
Three Tips for High-ROI Calls to ActionEmail Marketing
Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
The Danger of Robotic Lead-Nurturing Email CampaignsEmail Marketing
If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath Albee, they might ...
Four Ways to Increase Clicks With a P.S.Email Marketing
How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your ...
Four Tips for a Stronger Call to ActionEmail Marketing
If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
To Video or Not to Video?Email Marketing
Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now. "While there [are] a ...
Do You Still Email Like It's 1999?Email Marketing
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
Four Tips for Subject-Line SuccessEmail Marketing
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...