Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has these crucial skills. more
Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology. more
As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful. more
A successful golfer in a recent interview stressed the importance of being proficient with every club in his bag. Marketers, too, need to have proficiency with every "club" in their bag of marketing tactics. more
A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. more
CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind. more
Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer. more
Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms. more
Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles. more
Technology doesn't signal the death of the B2B salesperson... It signals the rebirth of the evolved, modern salesperson. Here's what you need to know to keep evolving. more
Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. more
Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should. more
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action. more
Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. more
What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online. more
I was a line cook for years and learned that the work was hard, fast-paced, and addictive—not unlike marketing. The lessons I learned in the kitchen apply to marketing departments, too. more
Looking for a lucrative digital job? Here's a look at the top-rated skills you'll need, according to our recent study at Digital Professional Institute. more
We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned. more
Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues. more
Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on? more
Very few companies have effectively implemented a comprehensive LinkedIn branding plan. But those that have are reaping these powerful benefits. more
Whether you're building a digital marketing team from scratch or adding to your existing roster, you need to consider which positions are hot and why you may need them. more
Modern marketers are expected to understand and harness data, even if they haven't been trained for it. Here's a look at data-related challenges marketers face today. more
What really weighs on the minds of small business owners? And, more importantly, what can they do to help relieve those worries? more
MarketingProfs uses single