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by Maris Callahan
If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in.
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by Dan Matthews
Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI.
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by Jeff Navach
Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service.
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by Christina Goldschmidt
Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand between users and the optimal website experience.
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by George Freitag
Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact.
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by Matt Press
Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize.
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by Hadas Moked
As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers.
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by Tim Killenberg
Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming a global strategy.
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by Jonathan Hinz
The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters.
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by Luke Rees
To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.
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by Amy Finn
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does.
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by Dave Panos
Brands have an exciting opportunity to take advantage of the new generic Top Level Domains (gTLDs) for international markets. Check out these reasons to do so before the space gets too crowded.
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by Amy Butcher
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
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by Joanna Madej
As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
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by Konrad Caban
If you're hesitant about using website monitoring because you don't see the point of it, I have 10 reasons that may change your mind.
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by Noah Logan
Website globalization can be unnerving to marketers, but fortunately, Web-content management platforms can make the process easier. Here's what to keep in mind when choosing one.
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by Scott Mickelson
Do you suspect your website needs a major makeover but aren't certain whether you need to start from scratch? Here's some help in making that decision.
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by Neil Payne
More companies than ever are taking a multilingual approach to their website content. So what are your best options for reaching foreign audiences?
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by Paul Kaye
The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
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by Ofer Shoshan
Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business.
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by Alex Gutman
With the availability of more than 1,400 generic top-level domain names, myriad companies are registering new sites. That also increases the amount of threats brands will face. Here's a look at a few.
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by Roland LaPlante
More than 1,000 new top-level domains are now joining heritage domains, such a .com, .info, and .org. Find out what this change means to marketers and how people find and use websites.
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by Barry Welford
Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline?
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by Verónica Jarski
Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand and crafting the right tagline.
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by Guest Blogger
MarketingProfs guest blogger Scott Paley of Abstract Edge cuts through the angst & anxiety of creating a website-building process. He offers a six-step process that works!
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