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The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to shape the SEO landscape. more
If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. more
Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. more
Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. more
Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. more
Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. more
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more
A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. more
Stop wasting time and money on SEO. Instead, focus on increasing revenue from the traffic you already have. more
Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. more
Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what does that mean for you? more
Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these trends. more
Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why. more
Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics—and some deductive reasoning. more
Every year, I hear rumors of SEO's death. What's at the root of those rumors? And what are the chances of SEO's really dying? more
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you. more
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. more
Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. more
The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change SEO? more
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more
Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four of those signs. more
To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls. more
The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now. more
Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline? more
Google is the mother of all search engines. So, should you bother optimizing your website for Bing and Yahoo, too? more
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