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For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes. more
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. more
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. more
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. more
The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. more
Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind. more
Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad call. more
Top community managers divulge their tips for engaging their customers via social media. more
These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015. more
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy. more
The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips for uncovering yours. more
Seeing my childhood Atari console at a recent Electronic Entertainment Expo reminded me of what makes some brands obsolete—and what makes others last a long time. more
Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. more
Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged with users. more
Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base. more
Brands have an exciting opportunity to take advantage of the new generic Top Level Domains (gTLDs) for international markets. Check out these reasons to do so before the space gets too crowded. more
The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever. more
How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers? more
These real-life experiments involving world-famous violinist Joshua Bell offer important lessons about branding. more
Event marketing requires more than just fancy signage and tchotchkes. Here's a look at the traits of a successful display. more
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. more
How do you create an "employer brand" that employees can easily and willingly communicate? Here are three traits of best-in-class employer brands. more
What's on the outside of a package matters almost as much as what's on the inside. So, here's a look at the do's and don'ts of product packaging. more
To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them. more
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