Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Jeff Seacrist
The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes in.
more
by Kurt Anagnostopoulos
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.
more
by Ariel Carron
During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like?
more
by Robyn Hannah
Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs.
more
by Dave Hochman
Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year.
more
by Erik Matlick
Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
more
by Brandon Hartness
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it.
more
by Ivan Guzenko
Here's a look at what combined campaigns are and how they can help your marketing.
more
by Tim Minahan
In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
more
by Rob Murphy
When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
more
by Maria Shinkevich
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions.
more
by Bruce McKenzie
Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
more
by Per Pettersen
Big Data is changing affiliate marketing—for the better.
more
by Christopher Faust, Tom Pisello
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
more
by Rita Brogley
The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back.
more
by Sharmin Kent
Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
more
by Tom Martin
Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
more
by Paige O'Neill
Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
more
by Michael Harris
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
more
by Jim Robinson
Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
more
by Joe Lucas
Improve your marketing and turn leads into customers by focusing on the following three types of data.
more
by Kurt Andersen
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies.
more
by Joe Collins
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.
more
by Paul Kaye
The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
more
by Kathy Rizzo
Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.
more
MarketingProfs uses single