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by Darren Hill
B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.
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by Doug Bewsher
Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers.
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by Yad Bhatti
E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, and emerging trends that can help bridge the gap.
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by Brian Rigney
Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
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by Jay Stampfl
Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why.
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by Mollie Spilman
Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers.
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by Dave McMullen
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
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by Irv Shapiro
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
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by Lisa Shepherd
The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine.
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by Marc Kiven
Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
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by Amy Finn
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does.
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by Christopher Lester
By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line.
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by Jeff Sierra
To create a culture of innovation at your company, first make sure it has these crucial organizational traits.
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by Christopher Faust
We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
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by Tom Caporaso
Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee.
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by Kyle Henderson
Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
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by Giles House
Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
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by Matt Voda
Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
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by Ryan Johnson
B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing.
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by Tim Riesterer
Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle.
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by Theresa O'Neil
Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it.
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by Stacy DeBroff
Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead?
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by Peter Prodromou
How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of persuasion via social on buyers.
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by Diane Berry
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
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by Yaron Zakai-Or
Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
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