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by Gerry McGovern
What makes a great Web site is focus and clarity of purpose. Of course, that's easier said than done.
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by Gerry McGovern
This is the year when Web content comes of age.
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by Reid Carr
Making things easier does not always make the end result better.
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by Steve Jackson
Many Web site owners don't test and measure their own site copy and content. But then they spend thousands to drive traffic to their sites. What's wrong with this picture?
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by Grace Stoeckle
Why is the average user’s performance on the Web still riddled with frustration and, well, unresolved and repeated errors?
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by Amy Gahran
When content is so cryptic as to be frustrating, it’s anti-content. It undermines the goals of both the author and the reader.
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by Gerry McGovern
Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.
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by Gary Goldhammer, Linda Zimmer
ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.
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by Gerry McGovern
The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.
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by Gerry McGovern
The Catholic Church may well have stopped saying mass in Latin. Unfortunately, many Web sites might as well be written in that ancient language, for all the sense they make.
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by Scott Buresh
Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback.
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by Gerry McGovern
One of the biggest challenges an organization faces is to stop thinking it’s the center of the universe.
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by Mitch McCasland
A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by being irrelevant.
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by Dan Limbach
Typical marketing communications are full of buzzwords that use “powerful” language in an effort to communicate a message. They succeed only in blurring their message so that it becomes meaningless.
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by Lomit Patel
“You never get a second chance to make a first impression.” This maxim is true for many things in life, none more so than a Web site.
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by Gerry McGovern
Here, Gerry offers up key Web content management “measurables.”
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by Sean D'Souza
One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product at the higher price. Now why on earth would you do something as irrational as that?
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by Gerry McGovern
Here's a number of processes you can put in place to ensure that your site is both fresh and compelling.
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by Phillip Ross
o you really want your business associated with shallow, self-centered, rude and crass envy? Surely there is a better way.
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by Gerry McGovern
etadata is wholly misunderstood. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. In fact, both are wrong.
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by Debbie Weil
Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!
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by Wil Reynolds
Are you going to help your users find what they are looking for quickly and easily, or not?
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by Jared M. Spool
Like many small organizations, the web's strategic advantage to this business just crept up on them -- they didn't plan it, it just grew that way. They woke up one day and realized that their web site had become critically important. But is a relaunch always the best option?
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by Todd Brehe
If blogs are changing the way individuals publish on the Internet, so, too, can they change the way businesses interact with their clients and customers.
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by Mitch McCasland
If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it may not even appear in his browser at all.
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