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by Jerry Bader
These 18 concepts will give you an edge on your competition—or an edge, period.
So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size.
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by Scott Buresh
Google is now (and has been for some time) collecting data on individual users, and they are assuming that users will trust them with this data to "Do No Evil," as their famous slogan goes.
Only time will tell whether the trust is well-placed.
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by Nick Usborne
Site visitors rarely want to view just one page on your site, except in the case of landing pages or single-page sites. If people actually want to get something done on your site, they will generally work through two or three different pages before taking an action.
So here is the ...
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by Jerry Bader
Jerry Bader doesn't drink. But if he did, he'd start with Reyka Vodka—not because it's better or worse than any other vodka, but because the company has an extraordinary marketing campaign and an equally clever integrated Web site with an enchanting (if somewhat bizarre) Icelandic spokeswoman.
The video commercials for the ...
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by David Felfoldi
Blogging is a phenomenon that can no longer be ignored by today's competitive companies.
So how does your company best harness the power of blogs? Here are common-use cases for any organization.
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by Nick Usborne
There are two of the things you need to do with an effective sales page: You need to write a strong sales message, and you need to minimize the perception of risk.
In other words, you need to write compelling sales copy, at the same time keeping anxiety levels at a ...
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by TJ McCue
There is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building.
So let's start with some baby steps. Step one: Listen first, and then join the conversation.
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by Jerry Bader
If you want to be cutting edge, the way to do it is with audio and video.
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by Michael Fleischner
If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Regardless of the specific purpose, one fact remains the same—you want the user to take some type of action. Here are seven landing-page best practices for increasing ...
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by Mack Collier
The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part ...
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by Jerry Bader
UCLA Professor Albert Mehrabian is best known for his 7%-38%-55% Rule. It states that 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; 38% of communication is attributable to voice, including volume, tone, pitch, cadence, and quality; and only 7% of communication is attributable to ...
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by Scott Brinker
Landing pages have become the Omega-3s of Web marketing: if you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization crowd would have you believe.
In the spirit of probing the pros and cons of this popular post-click marketing format—and, ...
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by David Meerman Scott
An effective online content strategy, artfully executed, drives action. Organizations that use online content well have a clearly defined goal—to sell products, generate leads, or get people to join a community, vote, or donate money—and they deploy a content strategy that directly contributes to reaching that goal.
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by Laura Patterson
A use case, often created for product development, is commonly used to capture functional requirements. A use case provides one or more scenarios for how a solution/system/product/service achieves a specific business goal. From this perspective, then, another way to think about a use case is as a usage scenario.
With a ...
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by Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable.
If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, complete with professional tips from a talented audio team.
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by G.A. 'Andy' Marken
The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute a more or less uncharted realm for companies, with few official policies or guidelines.
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by William Arruda
It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head hunters are all so... 20th century.
To achieve the highest level ...
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by Nick Usborne
This MarketingProfs Classic, originally published January 8, 2002, remains as relevant today as ever.
As Nick Usborne writes, some words really can make a difference on your site. They are not "powerful" in isolation but, in the right context, can make an important difference.
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by Michael Stelzner
Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the challenges of blogging.
Perhaps you are contemplating blogging? Leading bloggers have ...
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by Stephan Spencer
Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered.
It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has ...
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by Nick Usborne
There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you can request any kind of content you like.
Whatever your industry and the focus of your e-newsletter, there are plenty of ...
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by Mack Collier
After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a ...
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by Susannah Ross
Building Web sites involves three very different kinds of skill—technical, visual, and editorial—and the three must work together, which is why the task is so daunting.
Here are 10 tips for smoothing the process.
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by Nick Usborne
There are two distinct ways to approach the writing of a Web page... at least, according to this author.
Here they are.
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by Luke Bodley
Luke runs MySpace marketing campaigns on a daily basis.
Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.
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