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  • Prepare to Face a Brave New World
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what if we get there and realize "normal" isn't what it used to be? That may indeed be the case for brand ... more
  • Just Give Me the Facts, Ma'am
    When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ISP representative and schmooze your way to an acceptable solution. But in a post at the Word to the Wise blog, Laura ... more
  • -9.9% Global Ad Spend Growth for 2009
    The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from its earlier forecasts of -8.5%. more
  • Ad Spending Share by Medium, July 2009
    Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network television. more
  • Advertising Is the Price You Pay for Not Being Creative
    by John Rooks
    We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways. more
  • Visits to TV, Sports, Education Sites Rise in Sept.
    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly. more
  • Stay Tough, Stay Trendy
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than 200 paid-search programs uncovered some important shifts this past spring within many actively managed search campaigns; they could signal the ... more
  • Prescription Medicine Sites Lift Refills, Starts
    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions. more
  • Google's News: Hope for Online Advertising
    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular. more
  • From the Mouths of Babes
    "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from your well-intentioned but naive wallet so that they can 'clean' your PC. I want to throttle those marketers." But he ... more
  • Just Show Me What You Want
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases may not be the best way to determine what they want next. That's why Sean Duffy of the UK-based EmailCenter ... more
  • They Like Us! They Really Like Us!
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find lots of brand engagement in the form of product reviews or referrals, what they discovered was this (hold on to ... more
  • 36% of Internet Users Visit Newspaper Sites
    Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from clipping a coupon to visiting a website to learn more. more
  • Is This Stamp-Worthy?
    "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people." And how. But because they think of email as "free," ... more
  • Global Ad Spend Down Nearly 10%
    Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications agency Carat. more
  • Ten Steps for Creating a FANtastic Facebook Fan Page
    by Mari Smith
    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more). more
  • Marketers: Don't Just Buy Media—Earn It!
    by Ben Straley
    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand. more
  • Make This List, and Check It Twice
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead of launch is paramount. Derek Gordon provides some useful tips for doing so in a recent issue of VatorNews. Among them:  ... more
  • Try an Event-Driven Email
    In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an online sale that took place on 09.09.09. The copy read like this: "9 Hours Only! 20% off our favorite styles ... more
  • Death by Email: A Quick How-to
    There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine easy steps. It's easier than you think! Among Kordek's "tips": Blather. "First and foremost," he begins, "you need to understand ... more
  • STAMP Out the Ad Noise
    Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who want to communicate with users on a personal level. Best way to do that? Invite them to share in an immersive ... more
  • Get Out That Rake
    "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The company was constantly getting complaints from its subscribers," explains a mobileStorm case study. "Consumers claimed they hadn't received Cesar Millan's ... more
  • Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)
    by Keith Kochberg
    Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to keep things running smoothly. Although, in theory, each channel can operate ... more
  • IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%
    US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report. more
  • Expand Your Local Horizons
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more

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