Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But in a post at the Email Marketing Reports blog, Mark Brownlow argues that many "best" practices are in fact simply ... more

Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first half of the year, according to American Business Media's Business Information Network. more

Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by ... more

With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 for each dollar spent, according to a recent study by Nielsen. more

In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents in the video can apply to nourishing a social-media campaign. Here are some of his words of wisdom that can cross over ... more

"Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy and would keep buying high-end products and services no matter what." Well, times have changed. If your business serves the luxury ... more

As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to know how the average customer vets the marketing messages you send—especially those in which you request personal information. A legitimate appearance—in ... more

Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing. The brain, however, is reluctant to reveal its code. more

Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not too long ago at InboundMarketing.com: "I'm in desperate need of help to find keywords for my business." Soon afterward, fellow ... more

Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't much incentive for throwing another branded version of Tetris out into the ether. What to do, what to do? Solution: Hook up ... more

Those of us who check multiple email accounts throughout the day can hardly imagine a world in which people don't read messages as soon as they receive them. But in a post at the Retail Email blog, Chad White reports on a Pivotal Veracity study that found email recipients in August ... more

In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in a World Transformed by Social Technologies, and a MarketingProfs presenter, Li examines the intersection of search and social media. According ... more

You're in the business of communicating, and in the age of Internet-and-mobile, your platforms for doing so have expanded almost exponentially. But here's a down side: From fielding phone calls to checking email to ensuring your personal/company blog and Twitter accounts are well-populated, how do you manage it all? Lucky for you, slews of ... more

"Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns," says Janine Popick in a post at her Vertical Response blog. She points to retailers like these that generate customer loyalty and ... more

Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc. more

As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition. more

In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over." Over the course of five days, he advised ... more

Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend less this year on holiday gifts than last year; only 4% say they will spend more. more

Kevin Nalts, a marketing director who produces hi-lar-ious videos on YouTube under the handle nalts, once joked that after cutting a bazillion notches into his belt, he still has no idea what makes a viral hit with users. And that's the accepted wisdom: Creating a truly viral video—something people want to ... more

This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend to purchase toys, 41% say they will spend the same amount as last year and 39% say they will spend ... more

Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG). more

Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research. more

"Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves." It's a hazardous mindset—and ... more

Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends. more

Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article ... more