In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is a slight improvement from MAGNA's forecast issued in December 2009, which projected a 1.3% decline in ad spending. more

"Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably convenient and efficient. After all, customers can browse, comparison-shop and make purchases from the comfort of their favorite chair. But—despite ... more

Four out of five (81%) of Web users click away from online video pages when they encounter mid-stream rebuffering rather than wait for slow video streams to reload, according to a study from TubeMogul. more

Total magazine rate-card-reported advertising revenue closed at $19.45 billion in 2009, down 18.1% from 2008 levels, according to Publishers Information Bureau (PIB). more

Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report from your Web-analytics application—which tells you how people are finding your site through paid and organic search—comprise a far more effective ... more

Nearly three-quarters (74%) of American adults use the Internet––a slight drop from 79% reported in April 2009, when the survey did not include Spanish interviews, according to a new report from the Pew Internet & American Life Project. more

Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which lets users read blog posts, reviews, news and other updates from such names as Jeremiah Owyang (Altimeter Group), Brian Solis ... more

In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source of discussion, followed by online video, blogs, and other online boards/forums, according to The Nielsen Company. more

CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the top brand for two years, according to a survey of US consumers by SRG. FOX is now in the third ... more

Nearly one-half (45%) of cable TV advertisers plan to increase ad spending on the ESPN Sports Network in the next 12 months, and 40% plan to allocate more spend on the Discovery Channel, according to Beta Research. more

News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups is a new feature at the site that lets users build sponsored collectives. Simply establishing a non-branded LinkedIn group is still ... more

Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according to TNS Media Intelligence. more

A record high of nearly 31 billion videos were delivered to more than 170 million US Internet users in November 2009, according to comScore. more

As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as clean as possible, "Mark" of the MailChimp blog recommends a three-message series that asks non-responsive subscribers if they still want ... more

Over one-half of surveyed consumers across 11 countries used their mobile phones during the 2009 holiday shopping season for in-store activities such as comparison-shopping and getting peer feedback, product information, and coupons, according to a study from Motorola. more

By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results without dampening ROI. more

How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more

Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the Pew Research Center. more

As Max Starkov writes in an article at Hotel Interactive, the hotel industry is the perfect candidate for managing customer relations via mobile devices. "Using the mobile space to provide intelligent, unobtrusive and highly personalized services convinces customers that this is their service," says Starkov. And one of the hot tools ... more

The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the semi-annual industry forecast by the Consumer Electronics Association (CEA). more

Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan. more

Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google's Android operating system the largest percentage gainer during the month, according to data from Net Applications' HitsLink Market Share more

The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place Citadel Broadcasting, according to Ando Media. more

Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't ... more

"Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes Maria Pergolino in a post at the Marketo blog. Another benefit: They also enable marketers to gauge a reader's interest ... more