Know-How Exchange : Advertising/PR

So what is the positioning benefit for a customer to use your used car dealership versus the new car dealership? Without a perceived benefit, or advantage, it's hard to know what the marketing strategy should be.

If it's just a question of awareness, then the strategy would probably be different than if there's a reason someone might prefer the used car dealership.

Are you sure they're fighting for the same type of customers? I might expect that there are at least psychographic differences between the customers at a new car dealership and those at a used car dealership.


P.S. What do you mean by a RE-marketing strategy? What's the "RE" about?

I disagree you are fighting for the same customer. There are people who won't settle for anything but new, and those who only buy used.

Many car dealerships locate right next door to the each other. They benefit from each others marketing. And you do too. New Car is bringing customers to your area. Turn your negative to a positive. You benefit from them so close. They go in, get sticker shock and what is the next step? Go Used Certified.

I'd put a billboard up right across new Co's location. "Save thousands buy used certified".

I was shopping recently and a car salesman was in the parking lot. Very nicely he approached me and said "I work for xyz dealer, if you are in the market for a car, come see me" and handed me his card. Very unobtrusive. But I had my hands full and a bag was breaking-- he stuck it in my hand as I was trying to prevent my glass from hitting the ground. He'd have really scored with me if he would have offered to help, and he could have really connected with me. I liked the guerrilla marketing, but he flubbed the real opportunity and left me thinking, "hes only in it for the money".

So, if your salespeople are slow-- get them out there creating leads on their own.

Many new car dealerships locate their used-car lots next to or even on the same property as the former. It provides an option for those who haven't set their sites on a new car and might consider a quality pre-owned.

Create your own marketing message for the used car area, but take advantage of its affiliation of the new car dealership's trusted name.

first of all who buys used second hand cars? rich or wealthy or even middle class people will never buy that. they would prefer new car due to their social status. therefore only lower middle class or lower class people who has no money to buy a new car will buy an used car.

so first tip; target low income group people. they are potential customer.

secondly, always charge a price at least 5 times lower than price of new car. give installment facility.

the administrators of the site autoad managers provides for the following tips:

1. Price Your Vehicle Right

To often I see dealers sitting on great inventory for long periods of time because they price themselves out of the market. Do your research, and come up with a fair number that keeps you competitive.

2. Take Better Photos

People appreciate it if you take your time with the presentation of the vehicle. First impressions say a lot. If you need tips on how to do this, check out this post we did earlier on the subject.

3. Brand Yourself

Your advertisements should always have a logo or identifying photo that brands your business. It’s important to stand out against your competition, and familiar logos attract customers to you.

4. Provide Accurate Information

If your vehicle has high mileage, state it, don’t hide it. If someone wants a high mileage vehicle, they won’t have a problem with it. Don’t be afraid to disclose information. You have nothing to hide and are only gaining trust and an honest relationship. Always make sure you mention any special features as well.

5. Be Available

Once you have presented everything you can, make sure you are available to answer questions and setup appointments for test drives. Reply to emails right away, return voice mails as soon as possible, and treat each customer as the potential next owner of that used car.

Following these tips should help any Used Car Dealer sell more cars. Remember, there is a buyer out there looking for your vehicle, you just need to make sure you are doing your part to find them.

now according to them your source of advertising will be:

mobile phone. send sms, alerts to prospect more. read their article here:

https://dealerwebsites.autoadmanager.com/used-car-dealers-shift-spending-to...