Know-How Exchange : Advertising/PR

Who is your ideal listener, and what are you offering in terms of entertainment that similar podcasts don't offer?

How does your material attract, hold, and focus your audience's attention? Who are the characters in your podcast and what's compelling about them? Why should anyone care?

Have you been able to identify your ideal listener and get them to share their love of what you're producing? There's a wealth of people doing comedy podcasts – what makes your angle/approach singularly fun?

"[T]he world" is a very big place, and it's not easy to reach without a substantial investment. See if you can narrow the target audience and be more realistic about your goals.

Yes, there are several ways to build engagement for your podcasts.
Answering some or all of the questions above will allow giving specific suggestions.

Start small. Find people in your local community who like the podcast and ask them to spread the word. Do some stand up/live stuff. Go somewhere with real people and get them involved. Hand out flyers or announcement cards. If people like it, they'll pass them on.

Make compelling promotional content if you want to sell your comedy podcast successfully. Create a captivating podcast description that accentuates the humor and distinctive elements of your show, along with an eye-catching cover image. Use social media to engage with your audience and share sneak peeks and behind-the-scenes content. Work together to cross-promote as a comic or podcaster. Make use of relevant keywords and hashtags to improve discoverability. To inquire about possible collaborations or features, try contacting comedy clubs or entertainment websites. Finally, in order to increase the visibility of your podcast on sites like Apple Podcasts, ask your audience to submit reviews and ratings.