Question

Topic: Advertising/PR

Advertising Psychology Practice To Medical Doctors

Posted by psymed on 1/25/2022 at 4:32 AM ET 25 Points
I want to advertise my existing clinical psychology practice to various Medical doctors (practices) in town, in order to increase referrals. I would prefer making use of email advertising, although physical pamphlet drop offs at the Drs' would also be OK?

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RESPONSES

  • Posted by mgoodman on 1/25/2022 at 8:18 AM Moderator
    Before we get into the delivery medium issue, let's understand the basic positioning -- the core benefit for your target audience. What's in it for a medical practice/physician to refer patients to you? How will a doctor know when a referral is appropriate? Why YOU? How are you different from, and better than, other clinical psychologists in town?
  • Posted by Jay Hamilton-Roth on 1/25/2022 at 12:16 PM Accepted
    Rather than simply advertising to them, why not write a hand-written letter to a few chosen doctors to introduce yourself (after you've researched their practices) and explain how you'd be a great referral for their patients.

    If there's a local meetup for these professionals, attend it to learn when/how/if they refer, and then target your advertising to these issues (rather than guessing).
  • Posted by mgoodman on 1/25/2022 at 4:53 PM Accepted
    The point Jay is making is very important. The more personal and specific you can be in your communication the better chance you have that they will actually read/remember what you've presented. Mass mailings -- whether email or printed on dead trees -- don't get the same level of engagement.

    After your introduction your target audience should think, "This person really understands my practice and could be a valuable member of the care team for my patients. I trust them to add real value to my practice."

    What would you say to get that kind of response?
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