Question

Topic: Advertising/PR

Choosing A Suitable Advertising Caption

Posted by mikamau98 on 7/6/2022 at 2:52 AM ET 250 Points
I have recently opened an errands business in one of the counties in Kenya. It is a new venture in this area and I find it difficult to get a suitable caption to advertise the business. How do I go about it?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/6/2022 at 9:40 AM Accepted
    Your slogan/tagline/caption needs to ideally convey a unique benefit of your offering. What will your business do that the others can't or won't do (and that people will value)? Who specifically is likely to hire (and trust) you?
  • Posted by mgoodman on 7/7/2022 at 9:27 AM Accepted
    Does your business have a name? The marketing communication works best when the "caption" and the name work together to make a unified point.
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