Know-How Exchange : Advertising/PR

I think packages should be created individually for sponsors. You can have the basics such as inclusion in promotional materials and media releases for all of them, but a sponsor will get the best bang for its buck to create or have you create something original to it. It wants to be remembered, after all.

I would also recommend the same. Why don't you offer the flexibility to your sponsors. THis is the best value preposition. Let them think of what they want to convey to their auduence. You sell the space to them and over and above the basic PR for them like inclusion in manin adv, news coverage etc. you let them do what they want to make the experience to be remembered forever.

Hope this will help you.

Nishant Manchanda

I'm a little confused by the question, but are you asking for ideas on how a sponsor can make their "sponsored hole" unique or what sponsors should provide in your PR "package"-something normally given out to either media and guests that provides information about the individual sponsors?
I believe in either case that the best success provides a call to action away from the sponsored event, reinforces the connection with the non-profit, and acts as a lead generation mechanism for the sponsor.

The theme of the event, especially if it's not linked directly to the non-profit 's reason for being (for example your non-profit doesn't protect the Hawaiian islands, does it?) can carry little importance or relevance because that is not the message you want to strengthen. The only person that cares about the theme is you (or the person who came up with the idea).

Build the relationship between the attendee (who wants to do good), the sponsor (who wants to be associated with good things and good deals), and your non-profit message (spreading awareness and raising funds to do even more good).