Question

Topic: Advertising/PR

What Is The ''marcom'' Department Structure?

Posted by ayman.farah11 on 3/14/2012 at 8:58 AM ET 250 Points
I got a job offer as a marketing communications manager and i was asked to build a team based on my needs, the company works in the real estate industry with more than 250 employee. i will be working on a new project '' Entertainment mall''.
my duties will be:
Phase 1: designing presentations to select renters ''Brands'' to match and building a CRM program.
Phase 2: conducting a research to determine the competition and building the awareness. making the communication plan ''Internally & Externally''. working on the customer retention programs.
my questions is: what type of employees do i need? how many as a start? what will be their duties and titles?

Thank you in advance :)
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by marketbase on 3/15/2012 at 10:44 AM Accepted
    Is there currently a marketing/PR/research dept and/or leasing specialists in the company that is available to you and if so, what services can they help you with?

    Going on the assumption that you are on your own, I would say that you need:
    * commerical/retail leasing specialist, in-house and access to co-brokerage community
    * access to property/asset management regarding lease adherence/complaint referrals
    * researcher(s) to provide market and marketing research (primary and secondary). Marketing research must include existing customer (tenant) research AND info from "lost" prospects (why they didn't "like" the location, atmosphere, etc of the Entertainment Mall
    * public relations capability/specialist - for event coordination, press release production, media and community relations
    * advertising capability/specialist IF advertising is going to play a role, depending on your marketing plan
    * designated customer connection--ongoing interation is a MUST for retention program
    * administrative office support to tie internal operations together for a seamless, smooth appearance (at least to the outside!)

    Best of luck, you've got your work cut out for you!!


BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)