Quick Reads: Pricing

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Tried-and-True or Just Plain Blah?Customer Insight
Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
Navigate These Waters With CareMarketing in a Downturn
In an article at MarketingProfs, Christian Shea challenges the conventional wisdom that those who maintain a robust marketing budget are more likely to power their company through the recession. "Massive ...
Get LostSmall Business
June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
Knowing How to CutMarketing in a Downturn
When spending must be cut, and it's just a matter of determining where, you face a process fraught with potential pitfalls. Here's some help. In a post at Harvard Business ...
Pick a Price, Any PriceMarketing in a Downturn
When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
Recession Marketing II: What NOT to CutMarketing in a Downturn
In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
Recession Marketing, Part I: What to CutMarketing in a Downturn
Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
Make Friends with the Great DisruptionMarketing Inspiration
In a recent post at Harvard Business Online, Scott Anthony coined the term Great Disruption to describe our current economic climate. "In the Great Depression," he reasons, "demand, output and ...
I Know What You Did Last SummerEmail Marketing
"Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...
I Will Gladly Pay You Today for a Hamburger on TuesdayMarketing Inspiration
Once upon a time, when customers didn't have enough money to make an immediate purchase, they would put it on layaway. Laya-what? you ask facetiously. "Doesn't that involve some kind ...
Gimme That!Customer Insight
Sales promotions that offer either price discounts or free goods (premiums) are often used to entice customers to buy products. But which is better? Every family has one or two ...
The Price-Hike GambleSmall Business
No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily ...
I'm Rubber, You're GlueSmall Business
Imagine you're Alissa Bayer—owner of the upscale milk + honey day spa in Austin, Texas—and a client has directed you to the Church of the Customer Blog, where a post ...
Snare That Sale with a DecoyMarketing Inspiration
In a post at the Neuromarketing blog, Roger Dooley talks about staring at a shelf filled with shaving gels and creams, unsure of the actual difference between those labeled "Aloe" ...
The Power of FreeSmall Business
If there's one thing your customers can't resist, it's the idea of getting something for free. Those who want some proof need look no further than an article written by ...
OMG! The Coupons Are Here!Marketing Inspiration
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve ...
You Cost a Lot, So You're PreciousCustomer Insight
Let's face it: customers often equate price with quality. Many consumers think high prices mean high quality, while low prices signal lower quality. Sometimes they're right. But sometimes they're wrong—for ...
Raising Your Prices? Read This. Now.Small Business
It's getting more expensive to do business. And whether you face direct challenges like spiraling costs for transportation and raw materials, or simply feel the secondary effects, you might find ...
You Can't Beat $5 Sunglasses ... So Don't TrySmall Business
In a post at his Influential Marketing blog, Rohit Bhargava talks about walking down the street in New York and watching people as they buy $5 sunglasses from street vendors. ...
How Low Should You Go?Small Business
"Two years ago," writes Drew McLellan at his Marketing Minute blog, "we were in a tizzy over gas prices. We couldn't believe [it was] going to be $2 [a] gallon. ...
On Sale Now, But Time's a' Wastin'!Customer Insight
"Regular Price: $599; Now: $399." We've all seen ad lines like this one that quote the original price of an item and then show a discounted price right next to ...
The Painless Way to Raise PricesSmall Business
Sooner or later, you're going to raise your prices. An intimidating prospect? Sure, but Drew McLellan says you can implement a price hike without alienating your customers. Just apply a ...
Partner Your Product with CareCustomer Insight
Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase ...
Nickel and Dime on the Not-So-SlySmall Business
In a post at his Living Light Bulbs blog, Ryan Karpeles talks about the wrong way to make a buck. And he offers a prime example: Dollar Rent a Car, ...
Who Can Resist a Bargain?Customer Insight
Many marketers believe customers are attracted to discounted prices. Yet this assumption may be wrong. While a lowered price might make people more inclined to buy your product, they may ...