Quick Reads: Non-Profit

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Look for the Silver LiningMarketing in a Downturn
A recent television spot for a major insurance company—set to the wistful tinkling of a piano—opens with evocative images from the Great Depression. "1931 was not exactly a great year ...
Have Goals, Can MeasureSearch Engine Marketing
You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
Working Miracles, One by OneEmail Marketing
"Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
Stream a Little Stream of MeSocial Media
Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
Here's Looking for You, KidEmail Marketing
"Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
It's OK to Repeat YourselfSearch Engine Marketing
The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
You Sure Are Testy These DaysEmail Marketing
Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
Gimme Shelter! Quick!Social Media
The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
Beware the SpaminatorEmail Marketing
The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware: there are strong forces at work these days trying their best to block your ...
I'm In With the In-CrowdEmail Marketing
"We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
They Gotta BelieveEmail Marketing
When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
Hit Me Baby One More TimeEmail Marketing
While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
Watch Your Finger on That TriggerEmail Marketing
"Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
The New Paper-or-PlasticEmail Marketing
"OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … ...
Tell Me More, Tell Me MoreEmail Marketing
Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
This is Only a TestEmail Marketing
"A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
Welcome Home!Email Marketing
"A good opt-in procedure lays the foundation for a strong email program," writes Loren McDonald in an article at MarketingProfs, "but a well-thought-out series of welcome emails will help turn ...
Try Some Nonprofit Holiday 'Retail'Email Marketing
"In these stressful economic times, it is more important than ever to build messages that resonate with your audience," says Winston Bowden in an article at MarketingProfs. "Like retailers, nonprofits ...
An Apple a DayMarketing Inspiration
"At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands," says Rohit ...
You Tried Hard. I Like You. Customer Insight
The Avis tagline "We Try Harder" might be more than just a clever advertising slogan. Research at the University of Southern California has proven that customers reward companies that are ...
Who Are You, and Why Should I Care What You Say?Customer Insight
Companies are becoming increasingly involved with sponsoring social causes, such as encouraging consumers not to drink and drive. These do-good practices are laudable. They also support socially redeeming causes, which ...
For-Profit Tips for Non-Profit Email Email Marketing
According to Winston Bowden, some non-profits may not be using the Internet as effectively as their corporate cousins. What's missing? A good email marketing campaign. "Whether you're launching a membership ...
Wake Up Your Sleepy SubscribersEmail Marketing
If you do online marketing, you no doubt have a list of contacts who exist in a sort of limbo: they don't seem to open their email, but neither have ...