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Broadcast on Mar 17, 2011 with Dan McDade
Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
Broadcast on Feb 17, 2011 with Bob KnorppLook beyond the logistics of trade show marketing and examine the underlying strategies necessary for achieving success. Uncover new ideas that can increase the number of qualified leads you generate. more
Broadcast on Feb 10, 2011 with Mark O'Brien
Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
Broadcast on Mar 25, 2010 with Roy Young, and featured MarketingProfs B2B Forum SpeakersGet expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs. more
Broadcast on Jan 21, 2010 with Gerry McGovernTraditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two. more
Broadcast on Nov 19, 2009 with Michael Goodman, Anna TalericoGetting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer. more
Broadcast on Aug 6, 2009 with Chris Brogan
How does "joining the conversation" help your marketing team convert some actual sales? more
Broadcast on May 14, 2009 with John Coe
Is your B2B sales force stalled right now? As a marketer, it's up to you to help them overcome economic obstacles in meeting today's revenue goals. more
Broadcast on Apr 23, 2009 with Ann Handley, Shelley RyanWho is offering online seminars? Lately, it seems like everyone is. Whether you're doing it for lead-gen tactics or no-strings-attached education, you'll learn something invaluable in this session. more
Broadcast on Apr 9, 2009 with Cliff AtkinsonReady to improve your presentation materials? It's time to save the world from boredom, one conference room at a time. more
Broadcast on Feb 26, 2009 with Bob DeStefanoWhat's your website done for you lately? Bet it could be doing MORE... more
Broadcast on Nov 6, 2008 with Ruth StevensHow do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ... more
Broadcast on Oct 2, 2008 with Michael A. BrownWhen e-marketing hit its stride, you didn’t toss out your telephones, did you? Neither did your business prospects and customers. more
Broadcast on Jul 17, 2008 with Carmine GalloWe've all experienced Death by PowerPoint, but how do we keep ourselves from inflicting the same old LCD agony on the very people we're trying to impress? This seminar might help save your world from boredom, one conference room at a time ... more
Broadcast on Jul 10, 2008 with Skip Cox
Today's event marketers need predictive information to help them allocate budgets and get the best bottom line results possible. But how do you quantify the value of a trade show exhibit? more
Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more
Broadcast on Feb 14, 2008 with Gail Z. MartinCompelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more
Broadcast on Feb 8, 2008 with Michael StelznerDo you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper. more
Broadcast on Feb 7, 2008 with Michael Nick
If salespeople are going to succeed in today's market, they desperately need your help. Unfortunately, most marketers are focused on the wrong message, which they then use to develop unusable collateral that ends up in the wastebasket. more
Broadcast on Jan 17, 2008 with Adele RevellaSmart companies are using buyer personas to prepare for success at every step in the sales process. When sales and marketing can anticipate their buyers' questions, concerns and objections, they can confidently develop training and tools that establish the perfect answer to their buyers' needs. more
Broadcast on Dec 20, 2007 with Brian CarrollGenerating tons of leads doesn't guarantee more sales will follow. The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch. more
Broadcast on Dec 14, 2007 with Michael GoodmanThis seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
Broadcast on Nov 29, 2007 with Jill KonrathWhen salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! more
Broadcast on Oct 18, 2007 with Daryl T. LogulloReferrals are the fastest and easiest way for any company to build deep relationships and bring in more revenue. But the typical business professional does not receive all the referrals they want or deserve—despite providing excellent service for others. In this online seminar, learn how to prime the pump for customer references. more
Broadcast on Sep 6, 2007 with B2B Forum 2007 Featured SpeakersIn this special online presentation, get a preview of the upcoming MarketingProfs B2B Forum 2007 in Chicago, October 1-2. Our own Roy Young talks with some featured speakers to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
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