When e-marketing hit its stride, you didn’t toss out your telephones, did you? Neither did your business prospects and customers. Indeed, Americans have more phones now than ever. And because of email message clutter, deliverability hurdles, and outright deception online, selling by phone is enjoying renewed importance and vibrancy in B2B marketing.

In this provocative 90-minute seminar, find out how to use the phone effectively and get the results you’re seeking. You’ll increase the likelihood of finding, landing, and keeping customers more reliably — and more often. Topics include:

• The impact that online and multi-channel marketing has on phone-based marketing
• Some really dumb things that B-to-B marketers say on the phone
• Tactics for eliciting valuable, qualifying information: conversations, not interrogations
• Why "qualified / not qualified" is wrong, and what to do instead
• True stories from the real world: two errors, three hits, one grand slam

PLEASE NOTE:  During the live broadcast, we experienced connection problems and lost part of the audio during Q&A.  We re-recorded that portion of the presentation and added it to the end of the presentation for you.