Exhibiting at a tradeshow puts you face-to-face with your customers. It's a huge opportunity, filled with revenue-generating potential.

Yet, while MarketingProfs' own research indicates that marketers find in-person events to be among the most beneficial tactic in their arsenals—and spend more money on events than any other marketing program—too many businesses put too little thought into how this experience fits into the overall marketing plan. And worse yet, many don't even chart a path to profitability for the event.

This presentation will look beyond the logistics of tradeshow marketing and examine the underlying strategies necessary for achieving success. We'll cover new ideas that can help you increase the number of qualified leads you generate as a result of exhibiting.

From pre-show promotion to in-show events to post-show follow-up, don't miss this practical seminar with actionable tips you can implement immediately. You'll walk away energized with creative suggestions for improving your event initiatives, and a better understanding of how you can evaluate program success.