If you're like many B2B marketers, you're frustrated with your ROI. Fewer than half of all sales people will make quota in 2011—down by 65% from just a few years ago. And that's not just a bad thing for them personally—it spells disaster for your company's bottom line (and means your marketing programs may be off the mark).

Maybe there's no consensus on marketing and sales strategy, or even an agreed-upon definition of a qualified lead. Perhaps your company has a questionable ability to measure effectiveness of marketing programs (and a process that's practically nonexistent). Or, it could be a matter of thin or inaccurate forecasts.

Sound like a challenge? It is. But, you can fix it!

Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts ... and then will offer 10 steps you can take right now to help you boost your company's performance.