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![The Four Types of Small Business Technology Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/280813-ddp-lg.jpg)
Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft. more
Just how do you optimize your funnel, and shuttle visitors quickly along their way to the experience that will turn them not just into a conversion but into engaged users who love your product and spread the word to their friends? more![College Millennials Get Frugal [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/230813-ddp-lg.jpg)
More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent. more
Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance. more![The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-latin-american-digital-consumer-nuances-and-opportunities-for-brands-peek.jpg)
Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more. more![The Evolution of Marketing Data [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-evolution-of-marketing-data-peek.jpg)
With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan for the future. more
Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household composition (27%). more
Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you use that data for insight into buyer behavior? more![Small Businesses Find ROI in Social Media [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/roi-in-social-media-peek.jpg)
A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings. more![The Hyperconnected Life [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for continuous improvement—will go undetected. more![The App Arms Race: iOS vs. Android [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-apps-arm-race-sm-peek.jpg)
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic. more![The Women of Social Media: Digital Influencer Study [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/WomenOfSocialMedia-peek.jpg)
Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. more
Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential. more- Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results. more
Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk. more
This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program. more
With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...). more![Your E-Commerce Guide to Election Day [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/MonetateElectionEcommerce_final-peek2.jpg)
Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic. more
The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus. more
Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly. more
"Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power." But it's not as difficult as ... more
The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at Godfrey's B2B Insights blog, Ken Jones asks, "Are you ready to communicate with them?" There's one big reason why you need ... more
The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and ... more
Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a report by Forrester Research. more
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