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Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. more![How to Use Data to Reach New and Existing Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170816-infographic-lg.jpg)
Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. more![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more
Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. more
The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day. more![Travel as an Indicator of Demographics and Lifestyle [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170308-infographic-lg.jpg)
Understanding your customers' travel preferences can help you to better understand and reach them. more
Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp. more
Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. more
The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity to win over half of the country's population. more
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. more
Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. more
People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers. more
Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. more
Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. more![The Psychology of Successfully Marketing to Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160730-the-psychology-of-marketing-to-millennials-infographic-lg.jpg)
Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. more
Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? more
Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. more
At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. more
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. more
Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment. more
Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. more
When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds. more
Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl. more
Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk. more![Are Marketers Succeeding With Personalization? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040116-ddp-lg.jpg)
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. more
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