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- How can you cost effectively align your marketing campaign to ensure that you are sending the most relevant message to each customer segment at the time they are most likely to buy? more
- Here are six ways you can revitalize lead generation in your own organization. more
- How can we bring our innovation to market? Is there a road map? Also, read your answers to: Do we need a special marketing approach for our female clientele? more
- While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities. more
- his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads? more
- Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty. more
- inding a niche, defining a paying market, reaching that market and serving it—that’s the game. Technology is a means to that end, not the end itself. more
- ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers. more
- We've identified what has become known in current marketing-speak as the "metrosexual." more
- hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people. more
- How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here. more
- The Rules" is a controversial US book detailing how to ensnare a husband by employing a strict code of conduct. Coincidentally, the guide provides an inadvertent object lesson for businesses struggling to achieve CRM. more
- Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting now considered a waste of resources? more
- What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do you do? more
- Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted. more
- Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else? more
- Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more faith that people are people, online and off. more
- As many businesses have discovered, niche marketing can be the key to creating a successful business platform. As the marketplace continues to expand and become increasingly more competitive, so does the demand for specialized products and services. more
- Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions ... more
- So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of thinking about how this might be done. more
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