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Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers. more
Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. more
Are you making these four mistakes when emailing Millennials? more
How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help. more
Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. more
A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future. more
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically. more
Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project. more
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. more
The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money when planning your next campaign. more
Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. more
Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut through the clutter. more
A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and on message using guest contributors? Start with these four fundamentals. more
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly. more
Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. more
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis. more
Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. more![A Snapshot of Small Businesses on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/linked-in-smallbiz-snapshot-peek.jpg)
What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest them. more
Marketers have access to more data than ever before, so the ability to identify data patterns and use that information to make strategic decisions is vital for success. more
Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge. more
The states hardest hit by the US housing bubble—Arizona, Nevada, Florida, and California—have registered the biggest rebound in small business marketing and sales activity since 2008, according to a recent analysis by CallFire. more![10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Girl-Power-Infographic-peek.jpg)
Is your business friendly toward women? Here are 10 reasons why it should be. more![Who Uses Search? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/who-uses-search-infographic-peek.jpg)
Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic. more
Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in the digital world? more
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