Real-World Education for Modern Marketers

Join Over 350,000 Marketing Professionals

Start here!

Marketing Articles: Sales

Access thousands of our sales online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
    by Dan Forootan
    Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix. more
  • Marketing Process as Art—Not!
    by Mitchell Goozé
    Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is important. more
  • You Can Climb This Pyramid
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises in a recent post at the Bruce Clay blog: "Before you can expect a site to develop inbound links, you have ... more
  • Event Attendance: IBM Gets Social
    When IBM suspected that a bad economy and widespread IT budget cuts would negatively affect attendance at its IMPACT 2009 SOA conference, it devised a strategy that used social networking and other online tactics to boost attendance and build stronger customer relationships. In a case study published by MarketingProfs, Sandy ... more
  • When Pizza Turns a New Leaf
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with food, and the video wound up on YouTube. Domino's responded swiftly enough, both terminating the employees and releasing an apologetic YouTube video ... more
  • Poor Web Performance Hurts Brands
    Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, according to a new survey from Gomez. more
  • Customer Acquisition Tops B2B Concerns
    During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect. more
  • Six Keys to Writing a Great Proposal
    by Doug Stern, Jaclyn Landon
    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks. more
  • All in Good (SEO) Time
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in one year online. To help search marketers keep up, Gibbon offers seven ways to stay on top of the competition in the ... more
  • Now There's an Owl for That
    Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite in any old roost! We first covered Hootsuite shortly after Canadian company Invoke Media launched the adorable owl-themed service. It made ... more
  • We Just Disagree
    "Several months ago I was meeting with a Director of Marketing Operations and we were reviewing their corporate lead qualification process," says Carlos Hidalgo in a post at the Annuitas Group blog. "As he explained how they qualify leads, I asked him if sales and marketing agreed on the definition ... more
  • Time for Tea and Tweets
    Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say hello to tinychat, which lets you host live Web meetings, TV shows, music jam sessions—or whatever else you wanna do ... more
  • Hurry Up or You'll Be Sorry!
    Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar offer the following week. In a post at the Email Marketing Reports blog, Mark Brownlow provides a screenshot with 19 emails ... more
  • Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers
    by Andy Komack
    In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if they could have anything from you? How about more customers? more
  • Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints
    by Bryce Marshall
    Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else right, but failure to address organizational challenges can torpedo an ... more
  • Five Ways to Create More Value in Your Presentations
    by Joseph Sommerville, PhD
    During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your ... more
  • Confidence in Corporate, Sales Messaging Weak
    Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions. more
  • You Were Right Here All the Time?
    We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben offers more arguments for growing local roots in your search campaigns.  Wuebben quotes Neg Norton, president of the Yellow Pages Association, who ... more
  • Marketers Redefine Success During Recession
    Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them to neglect long-term strategy, according to a survey from Spencer Stuart. more
  • Lessons of the Little Mermaid
    You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a prince. It's a parable about finding the right voice amid the melee. Faced with a plentitude of uncertainties about social media, ... more
  • Show Me That You Know Me
    "B2B marketing is harder than B2C marketing," says Kyle Flaherty at the Dance With Strangers blog. Why? Because "B2B marketing is really B2C2C2C2C2C marketing," he explains. On the surface, B2B marketing appears "fairly mundane," Flaherty says. "One business communicates with another." The only problem is, "I have never in all of ... more
  • Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to Sell
    by Barry Densa
    Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a blue long-sleeve shirt and a white undershirt. And direct marketers loved him. According to Mays, to be great and an easy sell, a product must have these five essential character ... more
  • Cheers to a New Year of SEO
    What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules of optimization may dually apply to 'tenders and 'sites alike: Rule #1: Optimization shouldn't turn people off.  ... more
  • I Knew You'd Be There for Me
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points users to the nearest bar serving Stella. Run searches by ZIP Code, or switch the augmented reality feature on—and have ... more
  • To the Power of Five
    More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath Albee recommends the "Rule of 5" to ease your load and maximize results. "The Rule of 5," she explains at the ... more

Results for All Content » Marketing Articles » Sales: 1226 - 1250 of 1964

Previous 1 2  44 45 46 47 48 49 50 51 52 53 54 55  78 79 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!