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by Peter Friedman
Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.
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by Christian Neri
Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more!
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by Ayaz Nanji
Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.
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by Christian Neri
Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more...
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by Christian Neri
YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social...
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by Ayaz Nanji
Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek.
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by Christian Neri
Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more!
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by Laura Forer
SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.
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by Christian Neri
This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more!
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by Christian Neri
Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers...
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by Christian Neri
Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more!
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by Christian Neri
This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more!
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by Ayaz Nanji
Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.
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by Christian Neri
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more!
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by Wilson Raj
B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
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by Laura Forer
How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.
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Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck.
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by Christian Neri
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more!
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by Christian Neri
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more!
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by Christian Neri
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more!
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by Christian Neri
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
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by Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...
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by Christian Neri
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...
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by Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!
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by Laura Forer
We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.
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#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekSnapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! more
![The Most-Deleted and Least-Used Mobile Apps [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/010917-ddp-lg.jpg)
![SMS Is on the Rise for Business: Trends and Stats [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170822-infographic-lg.jpg)
![104 Mobile Marketing Facts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170719-infographic-lg.jpg)
![How Content Reaches a Constantly Connected Audience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170601-infographic-lg.jpg)
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