Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Laura Forer
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.
more
by Ayaz Nanji
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
more
by Christian Neri
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...
more
by Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!
more
by Abhay Singhal
Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.
more
by Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...
more
by Christian Neri
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends...
more
by Laura Forer
Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?
more
by Christian Neri
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more!
more
by Christian Neri
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more!
more
by Christian Neri
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...
more
by Laura Forer
Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
more
by Christian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more!
more
by Laura Forer
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.
more
by Christian Neri
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...
more
by Markerle Davis
Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.
more
by Becky Brooks
To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
more
by Christian Neri
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories...
more
by Laura Forer
Are you familiar with "progressive Web apps"? Today's infographic gives the lowdown on what this relatively new type of mobile experience is and shares how brands have used it to see big results.
more
by Christian Neri
Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories...
more
by Christian Neri
Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more!
more
by Christian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more!
more
by Guy Sheetrit
What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
more
by Christian Neri
This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; how Snapchat's caught between Qatar and Saudi Arabia; and much more.
more
by Ayaz Nanji
Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.
more
![Five Essential Tips for Successful SMS Lead Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180104-infographic-lg.jpg)
![Will Mobile Devices Replace Desktop Computers? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171130-infographic-lg.jpg)
![Email vs. SMS: Battle of the Heavyweights [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171109-infographic-lg.jpg)
![Digital and Social Stats in 2017: A Snapshot [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171030-infographic-lg.jpg)
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... more
![Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171020-infographic-lg.jpg)
MarketingProfs uses single