Know-How Exchange : Advertising/PR

Writing a tight creative brief is an art form of its own. And you're right to want it done well, because the creative brief is probably the single most important determinant of the quality of what you get from a creative professional.

Now, what's the question?

If you need help writing the creative brief, you might want to hire someone to take on that responsibility for you. I'd be interested, or you can click on "Post a Project" in the column at the right. There are several people who contribute to this forum who are very skilled at this, and they can be reached through that posting. It will cost you a bit, of course, but it will be money very well spent.