Know-How Exchange : Advertising/PR

hi freyan

whre is your store located?? you given very little information whatsoever in regards to your store location, consumer class etc.

anyway, here are some ideas..

1. organize a 3 day long "Free Beauty Care" sponsored by one the leading beauty product brands like L'Oreal. Sned out invitations to your consumers who match the profile from your consumer database. consumers will receive beauty related tips also.

2. you can also tag an Accesories Fair/Exhibition in which all the types of accesories will be displayed and sold at a discounted price. The target consumers will get invited to this.

3. declare a flat discount (i.e. 10%) on all the products of the new floor as a Launching Promotion of 3 days. communicate it through high-end fashion magazines.

4. ur new floor is the 2nd floor. Brand with your shop name, and launch theme all the 2nd floors of 10 buildings on either side and direction of the road in which your shop is located. this is certainly create attention in peoples mind and they will at least try to make a drop at the new floor. BUT do communicate all the carrots you want to offer to the consumers to come to this new floor.

hope this helps.

cheers!!