Question

Topic: Advertising/PR

I’m Struggling To Get Responses For Survey

Posted by jacob-goodlich on 6/12/2021 at 1:56 AM ET 250 Points
I’m struggling to get responses for my Digital Marketing dissertation research. I would really appreciate if you can take 3 minutes out of your day to fill out my survey! ???

https://www.surveymonkey.com/r/7R3PBR8
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/12/2021 at 1:57 PM Accepted
    I'm assuming you only want respondents who are currently in marketing departments that practice Integrated Marketing Communications & Agile Marketing.
  • Posted by mgoodman on 6/12/2021 at 6:09 PM Moderator
    Getting qualified respondents for a survey is not so easy, especially if you want to get a large enough sample size to provide projectable results. That's why many professional market researchers build in an incentive of some kind.

    Depending on what profile you are trying to recruit, you might budget $1,000 or more in incentives. (It also depends on how many responses you need/want.) If you can't recruit enough respondents, you can't project results and your efforts will be for naught.

    Market research is not as simple as it might seem. And bad market research is worse than none at all because it can lead you to the wrong conclusion and a losing marketing strategy ... and suck up resources (time and money) that could be better deployed elsewhere.
  • Posted by Gary Bloomer on 6/13/2021 at 6:43 AM Accepted
    Done. Good luck.
  • Posted by mgoodman on 6/13/2021 at 4:42 PM Accepted
    I bailed out before I finished the survey. Not relevant for me and much too long. Questionnaire design could use some help if you really want to get actionable results. (See comments from Jay Hamilton-Roth above.)
  • Posted by Shelley Ryan on 7/7/2021 at 10:40 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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