Question

Topic: Advertising/PR

How To Respond To A Client Brief? (job Interview)

Posted by nicolas.rentschler on 1/11/2021 at 4:08 AM ET 250 Points
Hey all!

I have gotten through to the second stage of a job interview for a paid search manager at an agency (I'm currently a in-house paid search manager). This stage of the interview process contains a a task of me having to create a response to a client brief, that I was sent by the CEO of the agency...The problem is I haven't done this before and I want to get it right which I'm worried about.


Google Search, Paid Social and Google Display are the 3 channels the client would like to run ads on.


Things like target audience (age, gender & location), budget, competitors & campaign life time are missing. This is something I was planning to raise at the start of my interview saying "first of all I would have a client call to get more information about these areas...".


My tasks, that I have to cover in my Interview are:
- Demonstrate how I would respond to the brief
- Show my methodology in terms of media planning for the client and presenting my suggestions/recommendations
- What would my onboarding process be if the client hires us?
- What would my daily management be like? (management & optimisation) - this is something I already know how to answer

Do you have tips or help regarding this in terms of what I should/could do to impress the agency and secure the job?

Thanks a lot!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/11/2021 at 1:11 PM Accepted
    They are likely looking for three things: (1) your ability to analyze the brief, (2) your strategy to execute, and (3) your plan measure effectiveness.

    It sounds like you've created a number of issues that are unclear (issue #1).
    Then, since the point is to show your skills, answer the unknown questions yourself ("for the sake of this interview, I'll simply assume X, Y, and Z. Having real answers would likely change specific actions, but likely not my strategy") and show how you would address the brief (#2).
    Finally, show how you can prove that your actions are on-target (#3) - ideally backing this up with your own experiences or case studies you've studied.
  • Posted by Peter (henna gaijin) on 1/11/2021 at 3:11 PM Accepted
    For the areas you would cover in a client call, state that you would do this and be after this information as part of your response to brief. Talk about why this information is important and how you would use it.

    Then I would make as best an educated guess as I could on what demographics they likely would be going after, and state this and move forward under the assumptions showing what I would do to reach those.
  • Posted by doodledigital.info12 on 1/21/2021 at 6:00 AM Accepted
    I am sharing some tips that can help how to respond better to client briefs

    1. Create a checklist: carefully analyze the information which provides to the client and create a checklist.
    2. Ask a question: Do not make any assumptions about this information. If you have any confusion directly ask the clients.
    3. Step into the client's word: Through analyzing their submission and understanding the world from their perspective, you are better placed to create a solution that meets their needs.
    4. Ask for feedback: If you don't win the project, ensure that you are creating a feedback floor.
  • Posted by Shelley Ryan on 1/27/2021 at 11:29 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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