Know-How Exchange : Advertising/PR

It would help us to better understand more about the challenge's goal, details about the product/event, etc.

Who and where is the target audience? What do you want the tagline to communicate? What do you want the target audience to do?

What criteria will you use to select the tagline? Who is the sponsoring organization? Why do you need/want a tagline?

The main event is our annual Entrepreneur Summit under which case challenge (my event ) is being organized. Target audience is mostly college students.
The tagline is for a poster of a Product based Case challenge. Small taglines would be better.
I want to convey a sense of taking risks or challenges through it to hype up the event. However other taglines would be good too.

Sadly, slogans are not taglines, taglines are not slogans. Ideally, the line needs to marry up with the intention or outcome of the event. What key elements do you want attendees to take away with them? Additionally, 'catchy' is overrated and less socially sticky than it's given credit for.

Thank you, everyone, for your efforts.