Question

Topic: Advertising/PR

Taglines For Auto Glass Services

Posted by kjs on 10/26/2020 at 3:56 PM ET 50 Points
I am stuck on what type of taglines to come up with for an Auto Glass Service company. This would be the replacement of car windshields and windows.

I came up with a silly one: "Show us your crack and we will fix it"

Looking for more serious, clever, and even silly ones, if possible.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/26/2020 at 8:50 PM Accepted
    If the goal of the tagline is to attract customers, silly isn't appropriate. A tagline should convey what makes the company the best choice for the target audience. How do they stand out from the competition? What region do they serve?
  • Posted by danwan337 on 10/27/2020 at 2:28 AM Member
    You can try the following

    "Crystal Clear Glass"
    "Get rid of the crack with a smack"
    "Lets build those cracks"
    "Refine your car glass with a class"
  • Posted by mgoodman on 10/28/2020 at 1:46 PM Accepted
    A few questions. Your responses will enable us to help you.

    Who and where is your primary target audience? How do they determine which auto glass service company to use? Why might they select you over a competitor? Who are your main competitors? What are their taglines? What is the name of your company?

    I would recommend that you NOT go for a silly or cute tagline. What you offer is serious business for potential customers. You don't want them to assume you treat their needs in a silly or frivolous manner.
  • Posted by Shelley Ryan on 11/17/2020 at 6:19 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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