Question

Topic: Advertising/PR

How To Market A New Mobile App...

Posted by brendon.haxby on 12/19/2019 at 3:25 PM ET 125 Points
Hey guys,

I’ve created a mobile app for organising casual sports teams and social sports meet-ups. For example playing 5-a-side football (soccer) where an organiser books the pitch, invites players and takes payments. The app’s functionality includes managing the team, taking payments, sourcing new players, along with discovery of new sports centres, etc. The app is currently only available in the UK.

I’m looking for the most cost-effective app ways to market the app and get downloads and users etc.

Any advice would be greatly appreciated.

Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/20/2019 at 10:26 AM Accepted
    Are you introducing an app that's better than the competition's app (people already know the benefits of using it) or is the app a new way to organise meet-ups in the UK?

    Have you started locally, approaching clubs face-to-face to drum up interest (and test your app)? Are their online websites that cater to the clubs?
  • Posted by brendon.haxby on 12/20/2019 at 10:55 AM Author
    Thanks for your reply.

    It’s similar in some ways to competition but the benefits are much better as it offers a solution to all the issues faced rather than just one or two issues.

    I have started locally in a few cities in the UK. Unfortunately as the app is aimed at casual sports, there are no ‘clubs’ I can target really but maybe this is something I should look at as the causal players will be hard to pinpoint.
  • Posted by codexcotechnologies on 12/20/2019 at 5:22 PM Accepted
    Google adsense, it's possible, not?
  • Posted by brendon.haxby on 12/20/2019 at 5:43 PM Author
    How do you mean Google Adsense? Advertising on Google Adsense?

    Where?

    Thanks,
  • Posted by Gary Bloomer on 12/21/2019 at 9:38 AM Member
    Give it away. Or at least, the first, low-spec iteration of it.

    This way you create a user-base that you align with the app's functions and that you ask to help you test it and iron out bugs. Once a critical mass has helped you refine things, then offer the 2.0 version for a small, low-barrier-to-entry fee.

    Or offer additional layers of functionality for users who share the app. As the app's user base expands, so does its appeal.
  • Posted by brendon.haxby on 12/23/2019 at 4:20 PM Author
    Thanks. That’s a very valid idea but as I’ve spent the budget and the app is finished, I was really hoping to push for some downloads without having to make physical changes. But thanks, I really appreciate the good idea.
  • Posted by Gary Bloomer on 12/23/2019 at 6:07 PM Accepted
    The key to my response is growth hacking: while projects like this are often thought to be complete when they launch, there is always scope for improvement based on real-world feedback (the art of failing forward, of failing quickly, and of learning from the things that go wrong), which may mean the fuller scope for longer-term profit may be a few iterations away.
  • Posted by brendon.haxby on 12/24/2019 at 3:48 AM Author
    I completely agree with what you are saying here but I’m really hoping to get some downloads and users to generate some more income to growth hack.
  • Posted by Shelley Ryan on 1/9/2020 at 3:34 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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