Advertising/PR - Entertainment Company Slogan from 152902: MarketingProfs Question 47326

Topic: Advertising/PR

Entertainment Company Slogan

Posted by 152902 on 3/12/2019 at 4:03 PM ET 25 Points

I need a slogan for my entertainment company. Any idea’s?!?

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Posted by 152902 on 3/12/2019 at 4:04 PM Author

Entertainment that makes you smile.
Posted by mgoodman on 3/12/2019 at 5:44 PM Moderator

Who is your primary target audience? Where? What is the name of your company? (The tagline has to fit with the name.)

Why do you need a tagline? Doesn't the name of the company tell what benefit your target audience can expect? What benefit CAN your target audience expect? How do they receive what you offer? Do they buy tickets?

How will you select the tagline? Once you have it, how will you know if it is working for you? What is the success metric?
Posted by Gary Bloomer on 3/13/2019 at 6:54 PM Member

What kind of entertainment?
Posted by 152902 on 3/14/2019 at 3:26 PM Author

I mean just general entertainment, like movies, video’s, graphic novels, fantasy novels, sci-fi novels, etc.
Posted by 152902 on 3/14/2019 at 3:27 PM Author

The name of my company is XanProject.
Posted by mgoodman on 3/14/2019 at 4:44 PM Accepted

What does "XanProject" mean to your primary target audience?

See questions above. Can you please answer them?
Posted by Gary Bloomer on 3/14/2019 at 8:27 PM Accepted

XanProject tells me nothing.

I'm going to ask this again: what kind of entertainment?

Light? Serious? Comedic? Adult? Magic act? Singer? Musician? Tap dancer?
Posted by Shelley Ryan on 3/27/2019 at 11:07 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs