Question

Topic: Advertising/PR

Punch Line For Brochure, Leaflet And Profile

Posted by sales4 on 3/1/2019 at 2:37 AM ET 250 Points
Ours is a sign company under new management, need to have a catchy punch line for inserting in leaflet, brochure and profile to tempt potential customer for generating potential inquiries to the company and for serious business.
Pleae advise
Thanks 1
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RESPONSES

  • Posted by mgoodman on 3/1/2019 at 7:11 AM Accepted
    Who exactly is your primary target audience? Where? What is the name of the business? What would you want to communicate with the punch line? What important and unique benefit can your customers expect when they deal with you? How are you different from your competitors?
  • Posted by Mike Steffes on 3/1/2019 at 7:53 AM Accepted
    What differentiates you in this industry? Do you have some special offering? Do you have some important point you'd like to make with the punchline, or simply catchy? Knowing the business name might help craft the punchline. Are you doing business in a local to regional area (vs worldwide)? Your customers must be mostly commercial/industrial...right?
  • Posted by Jay Hamilton-Roth on 3/1/2019 at 8:53 AM Accepted
    Unfortunately, a "catchy punch line" won't magically cause people to start to do business with you. That's why the above questions - what facts can you share that would entice people to hire your services (instead of one of your competitors)?
  • Posted by Shelley Ryan on 3/27/2019 at 10:57 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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