Question

Topic: Advertising/PR

How Can I Expand My Clientele Base

Posted by jacob.voronov on 2/8/2019 at 12:14 PM ET 125 Points
I own and operate an exterior cleaning company, the money is great with reaching up to $1000 a day on good days, i am only 20 and need advise on how to expand my business clientele wise.I have done the following: door to door sales, Facebook group posts in local community groups, Facebook ads, google ads, putting up signs at gated communities.

Out of everything the most success i have had was door to door sales and Facebook group posts at this point i am assembling a group of 5 sales guys that are mostly 16 years old (my younger brother's friends). The goal is to have constant clients,

Do you folks have any reccomendations as to how i should expand my clients or what tactics to use.

All answers are much appreciated




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  • Posted by Gary Bloomer on 2/8/2019 at 6:36 PM Accepted
    Hi Jacob,

    There are any number of ways you could expand from where you are:

    1. Actively ask for referrals from existing, happy clients. What incentives could you use to sweeten the deal here?
    2. Upsells to existing clients. What other services could you provide that would be cost-efficient for you to offer and highly-value based for your clients? Could you add mobile valet car cleaning services to your existing list?
    3. Upsells part 2: contracts for weekly, monthly cleaning services. You get paid up front, you provide peace of mind.
    4. Corporate contracts with commercial real estate companies. The better looking their exteriors are, the more likely they can attract premium clients.
    5. Contracts with shopping centers, shopping malls, and parking lot providers.
    6. Fleet cleaning. Which companies are there in your area that have large fleets of vehicles that need to look their best? Could this be an option? Police departments, hospitals, fire departments.
    7. Graffiti hit squad upsells through graffiti resistant surfaces that you apply.
    Could you partner with guttering replacement companies to service their new installs and recommend their services when you find clients in need of repairs or renewals?

    The Facebook link from your site seems to be broken, and your Instagram link leads nowhere. You might want to fix those things.

    I hope this helps.

  • Posted by telemoxie on 2/13/2019 at 9:28 PM Accepted
    Gary makes some great points.

    In addition I would say, read.

    If you have not already read it, I suggest that you read "The E-Myth".

    Your local business library probably has quite a number of helpful books on how to market your business. But it won't do any good long-term, if you grow so quickly that your service begins to suffer. You need to continue to provide a great product. I would suggest you consider beginning to focus a bit more on working "on your business" rather than working "in your business." (That's one of the big themes of, "The E-Myth" ).

    Congratulations on your success. I also encourage you to seek out and meet other successful business owners. And I encourage you to stay involved with this website. I have learned quite a bit here on this site over the years. Take care, and good luck.
  • Posted by Shelley Ryan on 3/4/2019 at 2:46 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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