Question

Topic: Advertising/PR

Increase Visibility Of Business.

Posted by Anonymous on 11/24/2018 at 11:50 PM ET 250 Points
I run an online grocery store dealing primarily in Fruits and Vegetables.We have doing this for the last three years. Barely break even. Mostly repeat customers. Quality & delivery issues are all sorted.

We are local (South Delhi only).

Target Customers: Ladies in the age bracket of 35-70.
Most ladies in this age group are not very tech savvy.

I have already tried Google Ads, Facebook etc without much effect as views don't translate into business.Also done with offline stuff such as leaflets in newspapers, door to door etc.

Looking for extremely cost effective solutions to increase visibility of business.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/25/2018 at 8:26 AM Accepted
    How memorable is your advertising on your delivery vehicles?
    How did your customers find you online if they aren't tech savvy?
  • Posted by Gary Bloomer on 11/25/2018 at 11:35 AM Accepted
    Two cost effective ways to increase visibility of the business are word of mouth referrals and practical, hands-on demonstrations. The latter through limited time trials. "Try us without fee for delivery for 14 days ..."
  • Posted by mgoodman on 11/25/2018 at 11:43 AM Accepted
    Free samples have long been a mainstay of packaged goods manufacturers seeking initial trial. Maybe they would work for you.
  • Posted by telemoxie on 11/27/2018 at 4:41 PM Accepted
    Are there other products you could sell through your existing channels, to increase profit? Could you sell soap, or paper products, or small but expensive items such as spices?

    Have you tried surveying your customers, to better understand what they like most about your service?
  • Posted by Chris Blackman on 11/27/2018 at 7:20 PM Accepted
    You've provided us with info that says you're targeting ladies 35-70 who are not very tech-savvy with an online, i.e. tech platform-based service.

    Perhaps that's part of the problem.

    Can you do something to lower the barriers to usage?

    If you had more customers using your service more often, would that help you become more profitable? Or does each customer cost you more to service?

    What are you seeking to achieve - increase customer transaction count, or increase customer spend per transaction?
  • Posted by Shelley Ryan on 12/20/2018 at 10:07 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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