Know-How Exchange : Advertising/PR

I should have mentioned too that we are an online retailer.

WHY are you doing it? Sometimes telling people why is quite powerful.

Also, who specifically is likely to LOVE what you're selling? Why?

Great questions. As for the WHY, most of the baby products and toys available on the market are cheaply made, mass produced and look awful in your home. They force parents to surrender their own identity and sense of style when a new baby comes because that is the done thing.

It follows that the people that will LOVE our products are those parents that want baby toys and accessories that look nice in their home, but still have their baby's needs in minds. We help parents realise that toys don't need to be painful looking and over the top colourful to encourage sensory development (as babies below the age of 5 months generally don't see colours well anyway, and prefer high contrast items - such as black and white). They can have their cake and eat it too!

We don't want the home decor thing to be a focus of our tagline (we'd rather convey a sense of luxury, happiness and/ or love) but I think it's important for background.