Question

Topic: Advertising/PR

Brand Manager

Posted by cagu on 6/1/2018 at 4:46 AM ET 25 Points
I have a new product in the market competing with very strong and giant brands. What do i need to do to boost sales as well as gain a reasonable share of the market - confectionery category
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by telemoxie on 6/1/2018 at 7:26 AM Accepted
    I'd like to try to help, but I need to know bit more about your situation. Is this a student question?
  • Posted by Jay Hamilton-Roth on 6/1/2018 at 8:22 AM Accepted
    What have you tried?
    What does your competition do for their marketing?
    How is your product significantly better/different from your competition?
    How large is your budget to achieve this goal?
    What does "reasonable share" mean to you? What other products have at least that share?
  • Posted by mgoodman on 6/1/2018 at 11:10 AM Accepted
    Please answer the questions posed (above) by telemoxie and Jay. Also: Who is your primary target audience? Where? Are you selling to retailers or directly to consumers? Is the issue awareness, or availability, or acceptance, (or price) or some combination of these? Do you have a business/marketing plan?
  • Posted by Shelley Ryan on 6/25/2018 at 2:42 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)