Question

Topic: Advertising/PR

Opening Of Menswear Bespoke Tailoring And Fabric Store

Posted by pankaj2614 on 4/30/2018 at 11:49 PM ET 140 Points
Am opening a bespoke tailoring and fabric store for menswear,my target audience is upper middle class , want some specific grand opening ideas to attract customer to enter the store ,!!!!
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RESPONSES

  • Posted by mgoodman on 5/1/2018 at 1:53 PM Accepted
    We will need some additional information from you:

    1. Can you be more specific about your target audience? Where? What other brands (in other categories) does your target audience buy?

    2. What compelling and unique benefit can your customers expect when they buy from you?

    3. How and why are you different from, and better than, your competitors?

    4. Is there foot traffic in the neighborhood near your location? Are you in or near a major shopping center?

    5. Are you planning any advertising to support the opening?

    6. What kinds of clothing does your target audience buy? For what occasions? What triggers a purchase decision?
  • Posted by Jay Hamilton-Roth on 5/1/2018 at 3:55 PM Accepted
    A fashion show.
    A martini party.
    A business networking event.
  • Posted by Shelley Ryan on 5/22/2018 at 5:46 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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